NAMING

In naming programs, our ultimate objective is to develop a new signature, a world-class quality name and identity for the company or product — a brand identity which will project an image of absolute excellence, and which will help to promote confidence in the company and in its products and services.

In order to achieve these objectives, the name identity has to have integrity — it must be consistent with the company’s sense of itself and how it wants to be perceived. And it has to have an authentic ring.

IDENTITY

More than 400 award-winning identity and brand image programs created for clients both nationally and internationally. The right brand captures the essence of the client – its ‘DNA’.

The key features of a great brand identity, like naming, are memorability and clarity – with memorability being the most important factor and wanting to be 80-90% of the weight.

Visit Our Identity Portfolio

PRINT/COLLATERAL

How to best tell a company’s or product’s story? How ‘edgy’ should the image and message be? What’s the right blend of text and image and infographics? All these issues are involved in our integrated design process – whether it be an annual report, a brochure, an infographic for powerpoint or an overview/fact sheet.