Identity Concept Work

Developed a commemorative logo concept celebrating 250 years of the City of Norfolk in partnership with the Norfolk Zoo. The design centered on incorporating recognizable animal species from the zoo to create a distinctive visual representation of the region's natural heritage and community identity.

Working within the established brand guidelines, website design system, and existing visual style, the concept balanced celebration and continuity, ensuring the anniversary mark felt both special and seamlessly integrated with current Norfolk Zoo communications. The result was a versatile logo concept that honored the milestone while reinforcing the zoo's established brand presence.