The Philanthropic Initiative
Branding | Web
Building On A Legacy Of Strategic Philanthropy
The Philanthropic Initiative (TPI) has provided consulting and program management services to help families and individuals, foundations and other philanthropies, and companies increase the impact of their philanthropy. They serve as consultants and thought partners to ambitious funders who embrace innovative thinking in their efforts to find levers of change. TPI is an operating unit of the Boston Foundation.
Challenge
For more than 30 years, The Philanthropic Initiative (TPI) has helped individuals, families, foundations and companies increase the impact of their giving. As a long-time creative partner, Gill Fishman Design has worked with TPI to strengthen and evolve its visual brand and communications. With an established reputation and deep expertise in strategic philanthropy, TPI needed a visual identity and website that better reflected the organization it had become. The challenge was to refresh the brand without losing its existing equity, while creating a more contemporary and flexible system for a wide range of audiences and content.
Our Solution
GFD refreshed TPI’s visual identity around the idea of connection—between people, ideas, resources and impact. We moved away from traditional philanthropic imagery and introduced a warmer, more approachable visual language with a fresh color palette and flexible graphic elements. The refreshed brand was carried through a redesigned website with a clearer structure and thoughtful filtering, making TPI’s extensive services, insights and resources easier to explore.
Partnership
Our work with TPI extends well beyond the brand refresh and website redesign. Through our long-standing relationship, we continue to support the organization as its communications and needs evolve. Our deep understanding of TPI’s mission, audiences and brand allows us to serve as an ongoing creative resource—providing continuity while helping the organization move forward.
