Long Covid Alliance
Branding | Web
Accelerating Awareness. Advancing Progress.
Long Covid Alliance is a network of patient-advocates, scientists, disease experts, and drug developers who have joined together to leverage their collective knowledge and resources to educate policy makers and accelerate research to transform our understanding of post-viral illness.
Challenge
At a pivotal moment in the nation’s understanding of Long COVID, the newly formed Long COVID Alliance sought to establish itself as a trusted voice for patients, researchers, clinicians, and policymakers. The Alliance needed a brand and digital presence that could communicate complex scientific information with clarity while establishing credibility, building public understanding, and inspiring action. With just eight weeks before presenting its mission to members of Congress, the complete brand identity and website had to be conceived, designed, and launched within an exceptionally compressed timeframe.
Our Solution
Gill Fishman Design developed a strategic brand identity and digital experience centered on the power of collective action. Inspired by the intersection of science, medicine, and people, the identity symbolizes individuals coming together to advance a shared mission. Working closely with Alliance leadership, we designed and launched the complete brand identity and website in just eight weeks, creating an intuitive communications platform that transforms complex research, educational resources, and advocacy initiatives into a clear, accessible experience. The result is a brand that builds credibility, simplifies understanding, and engages patients, researchers, healthcare professionals, and policymakers.
Partnership
Working as an integrated team with Long COVID Alliance leadership and our development partner, Envision Marketing, Gill Fishman Design guided the brand’s evolution from strategy through launch. Close collaboration, shared decision-making, and an agile process enabled the team to meet an ambitious timeline without compromising the integrity of the brand or user experience.
Today, the brand continues to provide a strong foundation for education, collaboration, advocacy, and greater public understanding of Long COVID.
