Branding | Naming | Digital | Infographics

The LifeAligner Dashboard & Roadmap are easy-to-use tools for attaining contentment, which is defined as experiencing sustained happiness and fulfillment. Creating and updating your Roadmap can be a fun process of designing activities that allow the user to balance ‘living in the moment’ and deploying your creative talents toward making progress on important long-term goals aligned with the user’s purpose.

After naming the product, Gill Fishman Design continued with the brand development. Calm colors with hints in visuals of multiple pathways and choices plays off the idea of balance with the idea of building steps or paths incrementally.