visics logo

Naming and Branding

Visics is a leading-edge imaging company, founded to address the critical need for extremely high fidelity imaging systems that coordinate with today’s technically-advanced, high-speed manufacturing processes.

The name and logo both speak to the visualization that this next generation machine vision company brings to the process – and to the intersection of machine vision with leading edge manufacturing.

The complete branding program encompasses naming, logo, web, and print – and it all speaks to seeing the world in a new way.

★ National Design Award



Tool Icon Set


Our website for Visics, highlights their seamless systems approach and features their industry-leading products. The challenge was to introduce the technically focused audience to the concept of ‘vision 4.0’ – while supplying this audience the high level of product and process detail they wanted.

Data Sheets

CD Label