Richly illustrated and enlivened by reminiscences and profiles, UMass Boston at 50 tells the remarkable coming-of-age story of an institution that has consistently defied the odds, risen to the occasion, and served tens of thousands of students. In a city that prided itself on being the birthplace of American public education but remained the exclusive preserve of private universities, UMass Boston’s founders set their sights on creating “a great public urban university” that would “stand with the city” and provide students of all ethnicities, ages, and social classes with opportunities “equal to the best.”
This theme ‘Just Imagine’ perfectly captures Chancellor Keith Motley’s vision of what UMass can be – limited only by our imagination! And of course to some degree by our funding – which is the basis of the Campaign.
This brandmark was created to launch this ambitious capital campaign to accommodate the many university constituncies. Designed to show the explosive power of imagination in an academic setting, the logo also evokes a new day dawning at UMass Boston as it enters its second fifty years.