Naming and Branding

Opteon is the industry leader in integrated imaging systems – and provides real time images, perfectly synced with Client’s complex systems.

The name and logo both speak to the global visualization that complex machine vision systems must employ at the intersection of machine vision and leading edge manufacturing.

The complete branding program encompasses naming, logo, web, tagline and print – and it all speaks to a new world of vision that ‘you have to see to believe’.

★ National Design Award


The website highlights Opteon’s seamless systems approach and features their industry-leading products. The challenge was to involve the technically focused audience while giving them the high level of product and process detail they wanted.


opteon data sheets

Data Sheets