Corporate Identity

bhi logo

HARVARD –
BRAIN SCIENCE INITIATIVE

This contemporary brandmark symbolizes the innumerable connections within the synapses of the human brain and conveys the expanding innovative world of neuroscience being conducted throughout the entire University from the Cambridge campus to the Harvard Medical School.

★ National Design Award


baystate campaign logo

CAMPAIGN FOR BAYSTATE MEDICAL CENTER

The new energy the Campaign brings to the Springfield health community is reflected in an image of new growth.

★ National Design Award


umb_corp-id_1095a

CAMPAIGN FOR UMASS BOSTON

Embodying the explosive power of imagination in an academic setting, the logo also represents the new day dawning at UMass Boston as it enters its next fifty years.

★ National Design Award

 


cjp logo

COMBINED JEWISH PHILANTHROPIES

For the oldest Jewish Federation in the U.S. our goal was to create a more refined contemporary look – one that blended the old with the new. One that put a new face on the traditional imagery of a historic menorah as excavated at the site of the First Temple in Jerusalem.

 

★ National Design Award

 


bgcb campaign logo

OPENING DOORS

The Campaign For Boys & Girls Clubs of Greater Boston
The Clubs open doors for the kids – to opportunity, to the future. This logo speaks to that imagery of opening the door to a better path for the future – and the positive impact that will have on the children and our city


Prospero

THE PROSPERO GROUP

For this national campaign consultant, we developed a mark that defines their philosophy to ensure lasting growth and change for non-profit organizations and represents the perpetual fundraising process.


iqss logo mark

HARVARD –
INSTITUTE FOR QUANTITATIVE SOCIAL SCIENCES (IQSS)

For this Institute we created a Logo that speaks to the complexity and infinite power of information and how the University is bringing the diverse elements of this power together for future generations of academia.

★ National Design Award

 


cctv logo

CAMBRIDGE COMMUNITY TELEVISION
(CCTV)

One of the nation’s premier community tv stations relaunched its image with this mark that speaks to the active and ongoing discussion and interaction between the many and diverse communities of Cambridge.

★ National Design Award



THE STOECKLE CENTER

The Stoeckle Center for Primary Care Innovation partners with people across the country to improve primary care through collaborative work in three main areas; innovative research, education, and policy reform. Our identity solution represents these three areas in a dynamic, yet elegant form.

 


Locust Walk

LOCUST WALK

The renowned tree lined path at Wharton School is the image for this biotech/pharma consulting group whose founders are graduates.

★ National Design Award


Harvard Carpenter Center

HARVARD –
CARPENTER CENTER FOR VISUAL ARTS

The multi-color mark captures the variety of the six major art, design, film and photography programs and their interconnecting interests. The implied ‘V’ shape is unexpectedly on its edge – just where art should be – and its forward movement points to the future of the fields.

★ National Design Award


sci-art space logo

TUFTS UNIVERSITY
SCI-ART SPACE

The delicate yet very strong silk worm forms the basis of study for this unique University research lab blending scientists with artists.


Torrey

TORREYA PARTNERS

This biotech/pharma consulting firm gets its imagery from its origins adjacent to a row of Torreya trees with their intricate leaf structure.

 


 

spaulding campaign logo

SPAULDING REHABILITATION HOSPITAL CAMPAIGN

The many parts of this world-renowned hospital come together in this bright, positive image.


The Davis Companies

THE DAVIS COMPANIES

A well defined structure forms the basis of this real estate development and investment firm image.


Marcus Partners

MARCUS PARTNERS

The architectural forms of their buildings form the basis of this real estate development firm branding.


Visits

VISICS

A Naming and Identity Program
The Name and Logo both speak to the visualization that this next generation machine vision company brings to the process – and to the intergration of machine vision with leading edge manufacturing.

★ National Design Award


olympus biotech logo

OLYMPUS PHARMACEUTICALS

This renowned Japanese conglomerate relaunched its US biotech/pharma division with our new Branding and tagline.

★ National Design Award


NEIBC

NEIBC –
NEW ENGLAND ISRAEL BUSINESS COUNCIL

The interchange and exchange of innovation and technologies between Israel and New England.


door2door logo

DOOR TO DOOR

A personalized private transportation program for the elderly and disabled in the Somerville, Cambridge and Medford communities.


mass medical angels logo

MASS MEDICAL ANGELS

An investment fund focusing on life sciences and pharmaceuticals.

★ National Design Award


Cambridge BioMedical

CAMBRIDGE BIOMEDICAL

The image for this fast-growing clinical lab derives from the concept of finding the one right answer from among a world of possibilities.

★ National Design Award


mit e+i logo

MIT ENTERPRENEURSHIP & INNOVATION PROGRAM

This non-traditional branding was created for Prof. Edward Roberts’ renowned program at MIT Sloan on new business innovation.

★ National Design Award


Rampart Investment Management

RAMPART INVESTMENT

The abstract global nature of complex financial trading is captured in this BrandMark for an international investment fund – with their success highlighted by their hitting the central target in a world of possible strategies.

★ National Design Award


Hidden Farm

HIDDEN FARM

An intimate farm in rural Vermont.


mtlc logo

MASS TECHNOLOGY LEADERSHIP COUNCIL

The merger of two renowned, premier technology organizations was heralded by this new brandmark that speaks to the three pronged central concept of connecting people, technologies and government.


New Center

NEW CENTER FOR ARTS & CULTURE

Launching a major new cultural institution can be a daunting task – and branding it properly is a critical factor in its public recognition and ultimate success.

This mark speaks to Boston’s many arts and cultural communities coming together as a single new exciting, vibrant and colorful entity – one with a Jewish identity at its center

★ National Design Award


Yankee Tech

YANKEETEK VENTURES

“Explosive Growth out of the Box”
A technology incubator that nurtures explosive new start-up ideas that think ‘outside the box’.

★ National Design Award


Plaut

PLAUT CONSULTING AG/MUNICH

For this international leader in IT, a new Brandmark was developed to speak to Plaut’s global presence and the speed of new business models.

The sweeps forming the globe are the forms of the letter P and are a series of interconnected shapes which represent the integrated worldwide offerings. The sweeps come together in a harmonic series visually reminiscent of the staff of a orchestral score.

★ National Design Award


variagenics logo

VARIAGENICS

This BrandMark is both a ‘V’ and a symbol of the Company’s powerful technology which identifies the unique genetic base pairing of individuals in order to provide personalized medical treatment.

★ National Design Award


nextnine logo

NEXT NINE

A Naming and Identity Program
This Naming and Identity captures the essence of this embedded systems software company which brings its clients’ networks from 99.99% to 99.999% efficiency and uptime -i.e. the ‘next nine’.


edgewing logo

EDGEWING

A Naming and Identity Program
Formerly Syntacom/ a Division of Plaut Consulting/Germany
For this international web IT strategist we developed this new Name and Branding to capture both the leading edge quality of the industry and the speed of global IT transactions – all within a unique ‘e’ letterform.

★ National Design Award

 


Israel 50

ISRAEL’S 50TH BIRTHDAY

This logo speaks to the creation of this vibrant country out of mere desert sand and stones – and was developed to celebrate Israel’s 50th birthday.

★ National Design Award


certis logo

CERTIS

A Naming and Identity Program
For one of the world’s leaders in software for the rapidly changing insurance information technology industry, we developed a name that speaks to assurance and certainty in information systems – and does this in both the required English and French.

★ National Design Award


Academy arts and science

AMERICAN ACADEMY OF ARTS AND SCIENCES

For the nation’s oldest and most prestigious Honor Society – founded by Washington and Jefferson – we developed this symbol as a contemporary update of an existing century-old medallion image.

★ National Design Award


Medici School

THE MEDICI SOCIETY

The major donor society for the School of the Museum of Fine Arts Boston.
The tongue in cheek trademark captures the spirit as well as history of the organization by employing a contemporary version of the original cherub imagery from the crest of the Medici family.

★ National Design Award


Davis Marcus Partners

DAVIS MARCUS PARTNERS

A Naming and Identity Program
The mark captures the power and energy of these two firms collaborating in their successful real estate efforts.

★ National Design Award


ICEF

INNER CITY ECONOMIC FORUM (ICIC)

Initiative for a Competitive Inner City
This groundbreaking national program is captured in this mark that speaks to the diversity of the resources of the inner city coming together as a powerful economic force.

★ National Design Award


MIT Sloan Venture Capital

MIT VENTURE CAPITAL CONFERENCE

This BrandMark speaks to the speed and instancy of global investing.


Bit Nine

BIT9

An innovative network security firm that seeks out and prevents the intruding elements on an continuous basis.

★ National Design Award


harvard cga logo

HARVARD –
CENTER FOR GEOGRAPHIC ANALYSIS

Geography returned to Harvard – but at a much more sophisticated level, one employing massive computing power to create GIS images from vast stores of data.

★ National Design Award


international institute logo

INTERNATIONAL INSTITUTE

Madrid, Spain
This bold new image blends a contemporary tone with the traditional architectural icon of one of the oldest international schools in Madrid.

★ National Design Award


Entercept

ENTERCEPT

A Naming and Identity Program
Realtime network intrusions are intercepted and prevented.


Zakim Fund

LENNY ZAKIM FUND

Bridging communities is the theme of this brandmark for one of the nation’s most respected human rights organizations.

★ National Design Award


Net Scout

NETSCOUT

This ‘scout’ branding was based on the imagery of high speed monitoring and security of global networks.

★ National Design Award


Familymed.com

FAMILYMED.COM

An internet-based professional information network for family practitioners and their patients.
A Kurzweil company.


oridion logo

ORIDION MEDICAL

A Naming and Identity Program
The name speaks to the light (‘or’ in Hebrew) and the ‘identification’ of specific gaseous ‘ions’ in this program for a global medical products company. The logo derives from the analysis of the spectrum of multiple gas streams.

★ National Design Award


Kurzweil

KURZWEIL EDUCATIONAL SYSTEMS

The creators of computerized print-to-speech reading technology. The moving book imagery speaks to the speed of translation from scanned text directly to spoken output.

★ National Design Award


eastern casualty logo

EASTERN CASUALTY INSURANCE

Nation’s fastest growing casualty insurer.
This contemporary corporate image speaks to the efficiency and forward thinking approach of the company and combines a sense of movement with the classic national image of the flag to form a sweeping letter ‘E’.


Romanow

ROMANOW

For this manufacturer of corrugated cardboard boxes, this symbol speaks to 3 building blocks of the business, the layering of the material and the 3-D of final product.


Welcom

WELCOM
WORLD ELECTRONIC COMMUNITY

An affiliate of the Davos World Economic Forum. The world’s leading business conference developed a personalized, global network of visual conferencing.

★ National Design Award