As longstanding design consultants to Brown’s Visual Arts – one of the foremost arts departments in the country – we created a comprehensive branding program from logo/identity to web to a full poster and print set of annual materials.
The logo speaks to the inclusiveness of the CAC philosophy and its interdisciplinary faculty programs. All collateral are designed to convey the uniqueness of the CAC/Granoff Center and the innovative programs offered.
The campaign was a subtle one – raising funds for a new kind of program, an interdisciplinary faculty program. Print and online materials were designed to raise awareness as well as funding for the proposed new building and its programs.
All materials were both in print and online.
Minimal text, maximum visuals. From painting and sculpture to film and video. All working together on a single integrated website.
The direct visual connections between all elements of the program can easily be seen here in this overscale, but easily read newsletter – whether in print or online.