Baystate Health Foundation Campaign
Branding
The Campaign for Baystate Medical Center was about more than the extraordinary clinical innovation that would occur in its Hospital of the Future. It was about new construction in the depths of the recession. And it was about the power of philanthropy to change lives. The campaign logo evokes that growth and new energy.
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National Design Awards
Capital Campaign
In collaboration with our content partner, SilverBranch Communications, we developed a complete Campaign Program – from Campaign Branding/Logo, Case Statement and Campaign brochure and all collateral materials for The Campaign for Baystate Medical Center. At the completion of the Campaign we developed an employee Donor Wall of Honor thanking the thousands of employees who personally donated to the effort.
Case Statement
The Case Statement told the story of the Campaign through the experiences of three patients whose lives were saved by Baystate’s superb doctors, nurses and staff. Imagery focuses on both staff and patients. Narrative contextualizes the patient experience in the strategic vision to be supported by the Campaign.
Digital/Video Presentation
